Together, we change the game.
About Us.
Over 17 years in the advertising industry, I’ve been blessed to work with and for some amazing brands, literally from the ground up, elevating them into incandescent household names.
Becoming part of someone else’s business dreams and future plans, and knowing I’m making an impact for them is incredibly rewarding.
When we work together, I consider myself an adopted part of your business, treating it and caring for it as if it were my own.
I love helping business owners work out their bigger picture brand goals – and then, developing a strategy to hit and surpass those goals. I have seen the power of cohesive messaging across all advertising platforms, keeping brand identity, consistency, and relevance at its heart.
When you’re ‘in the business’ day-in-day-out, it can be hard to see things objectively.
My promise to you? I’ll bring to our partnership an independent, objective view, many years of experience, countless successes across a myriad of industries, and an open and gently challenging mind, so together we can create and execute a full, long-term plan.
Supporting me, a handpicked team of incredible professionals in all fields of media, each of whom shares my business principles and a simple desire to see you succeed and excel.
Of course for now, though, we need to get our priorities in order. We’ll start this journey together with a chat over a nice coffee, or maybe a glass of wine?
Our Services.
Creative planning
At JCN Media, we believe that the right Creative is the single most important ingredient for the success of your campaign….and brand.
We start with the bigger picture in mind – who your business is as a brand, what you want to be known for – and create your campaigns from there…. without the big agency price tag!
We have the experience and the know-how to help you to develop a campaign that speaks to your customer in a language that they understand and will respond to.
At JCN Media we love being able to put our creative hats on to help you to get the biggest return on your campaign!
Radio advertising
Radio is fantastic as it offers unique and fresh broadcasting options and higher targeted engaged audiences. Radio brings to the table fun, dynamic, and memorable message opportunities – as well as integration, sponsorship, and promotional options.
At JCN Media, radio advertising is one of our favorites after spending over 17yrs creating successful campaigns.
If you think you’ve gotten a good deal on the radio in the past – you haven’t seen my negotiation skills yet!
Podcasting
Podcasting is about exploring the world that matters to the individual listener. They can fuel their interests, keep informed and feel better about it. Podcasting offers an extremely contextually relevant environment that can be highly targeted when planned right.
Podcasting also offers some great tracking and ROI functionality that other mediums can’t.
Media Strategy & Budget Planning
- Define.
- Design.
- Deliver.
Targeting
Create custom audience segments for targeting and attribution tracking through geo-location data using display and/or video ads.
In-game
Combined audio & display ads in mobile games, that don’t interrupt game play for an unbeatable user experience.
TV
Television gives a product or service instant validity and prominence. It offers great geographic flexibility to tailor a campaign to a specific market and gives you the ability to target your key consumer via a high-impact medium.
All campaigns are custom built to meet your individual brief – Whether it be a high-frequency buy-in off-peak media, prime time placement of “must watch TV” a multi-layered cross-platform approach (also utilizing emerging areas such as online video platforms – ie YouTube) we can deliver the best value television buy for you!
Outdoor
According to the Australian Bureau of Statistics, the average daily commute to work in Sydney, Melbourne, and Brisbane is 45 to 70 minutes. During this time, your potential customers will be exposed to a vast range of outdoor advertising across many formats, making it perfect for a broad target audience media campaign.
Outdoor advertising creates awareness and builds brands, and when bought in conjunction with Radio and/or Digital media, the reach is amplified even further. Outdoor advertising media dominates its surrounding landscape with eye-capturing, larger-than-life visuals.
One of the most cost-effective of mediums, the opportunities are endless from billboards to transit advertising – at JCN Media, we work with them all to get you the best result!
Cinema
Cinema enables you to target your audience by film package, region or audience – at JCN Media, we will help you buy the most efficient cost per thousand possible and critical with this medium – the right environment. Whether your objective involves reaching a broad audience or a local community, we are able to customise a campaign to suit!
Digital Advertising
- Digital strategy
- Social Media Ads
- Google Ads
- SEO
Extended offerings
- Graphic Design
- Printing services
- Print Media
How We Operate?
Define.
01.
- Clearly understand your business, it’s story, history, people and DNA;
- Clearly identify your competition, and their activity;
- Clearly identify or help create your differentiators;
- Clearly understand and profile your target market, and what they’re looking for or needing;
Design.
02.
- Conduct market and competitor analysis, including surveys if necessary, research, and anecdotal feedback;
- Research and recommend the best outbound conduit to optimize spending and bullseye ideal target market engagement;
- Conduct third-party ideation – including, if necessary, a brainstorming or Creative Strategy meeting with you; build and distribute JCN Media Creative Brief for script prep and presentation to the relevant suppliers;
- Create, present, and recommend a bespoke JCN Media Campaign Architecture Plan to demonstrate optimum media breakdown, frequency, investment, and date ranges;
- Obtain agreement/sign-off on all aspects of the campaign, including scripting and agreed campaign expectations.
Deliver.
03.
- Provide agreed campaign on time and on budget;
- Monitor campaign effectiveness via available analytics and personal anecdotal feedback;
- Adjust and tweak if and as necessary to optimize reach and message effectiveness;
- Conduct a Post campaign Report and Analysis meeting.
Partner with us.
You might be wondering how this all works and will it fit your business?
Here’s a snapshot of what to expect when you partner with JCN Media…. before we get to all this though, let’s just grab a coffee together and chat….. we can’t wait to meet you!
